Enrico M. Balli is the CEO of Sissa Medialab. He has been marketing and communication officer in major publishing companies and media agencies in Italy and abroad. He is a specialist in developing education and communication project using different media since 1980. He serves on the Steering Committees of several European Innovative Networks. He has been recently elected to the Board of Eusea, the European Science Events Association and appointed Ambassador of GAPS, the Global Access to Postsecondary Education initiative. He is the Managing Editor of JCOM, the Journal of Science Communication.